The Pains Of Being Pure At Heart Share Video Made Of GIFS

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Brooklyn Indie Pop stalwarts The Pains of Being Pure at Heart just announced their eagerly anticipated third LP titled Days of Abandon after two critically-acclaimed records that demonstrated the group’s ability to shift musical registers from bedroom pop daydreams to Alternative Nation anthems. Today, the band shares the first official music video from the record, the live action GIF dinner party clip for “Simple and Sure” via NYLON.

A video compromised of all gif’s is a very clever and forward-thinking idea. We thoroughly enjoyed this refreshing new concept and gladly embrace it for future videos!

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