The dark pop of Los Angeles-based trio Early Morning Rebel generated lots of attention in 2013 after its single “Life Boat” was featured on “Grey’s Anatomy” the previous year. “It’s easy to hear why this LA band’s aching ballad has provided a salve on ‘Grey’s Anatomy,’” said People Magazine at the time. Immersed in fashion, art, and music in L.A., producers and musicians Nathan Blumenfeld-James, Dustin Bath and Joshua Mervin are also filmmakers who produce, directed, and edit their own music videos.
“Dustin and I have been working in TV, film, photography, fashion, and music simultaneously for our entire career,” says Early Morning Rebel vocalist Nathan Blumenfeld-James. Growing up in L.A., we began making short films and shooting videos in high school. We have accumulated so much gear over the years that we have the freedom to shoot what we want, when we want. If we have an idea for a video, we shoot it. We don’t have to bounce our ideas off of suits.” One example of this kind of quick turnaround on inspiration is “Shallow Breath,” taken from Early Morning Rebel’s just-released EP.