AM & Shawn Lee are pleased to share their new music video for “Persuasion” from their album Outlines which premiered today. Check it out above.
Directer Dobrivoie Kerpenisan was initially preparing his personal Super 8mm footage (shot over a 20-year period) as a present for his wife while casually listening to music over the internet half way across the world in Germany. When AM & Shawn Lee’s “Persuasion” happened to come on he felt an instant connection to the song and reached out to the band about directing a video. The result is a beautiful, innocent and visually rich portrait of family life. A theme the song yearns for in it’s struggle for connection and moving past difficult moments in relationships…the nature of unconditional love.