Welcome to the New New New Wave. Hallam London (music) and Ian Badcoe (lyrics) have created a new sound for a new generation that relies on the New Wave of X-Ray Spex and Buzzcocks with a post-modern feel. “Identity” is a great song about exactly what does it mean to “you” in the 21st Century. Hallam has been making music for a while, just recently putting many of Shakespear’s sonnets to his great music. An amazing mix. And “Identity” is just a tremendous song. Whether it’s the partnership of London/Badcoe or the partnership of London/Shakespear, this is remarkable music.